5 Money-Saving Marketing Hacks for New SMB-Owner

The early days of every small or mid-sized business require careful expenditure, due to scarce budget assets. Despite the lack of money, smaller enterprises can nowadays use the benefits of the Web to spread the word about their existence.

In the following five paragraphs we’re going to cover some frugal marketing hacks for every new SMB-owner.

The creative use of social media

Social media promotion is the most effective way to introduce your business to a larger number of people without spending too much money.

Another great benefit of this kind of SMB-marketing is the fact that you can target a wide scope of online audience. Eventually, this option can boost your global business potential.

What’s important here is to use social media in a creative way.

  • Facebook – You should first do some research on audience-targeting options and then gather and build your audience through these simple steps. These initial marketing steps on Facebook can be done for no or little money.
  • Instagram – If you’ve just finished your first product and want to share it with your potential audience, use Boomerang, Hands-free or other business-friendly options on Instagram Story. Also, you can stream your participation on a trade show and give your customers an instant insight into your current business activity.
  • Pinterest – Small businesses that manufacture tangible goods can establish some great business collaborations via Pinterest. Additionally, you can find inspiration for some new ideas in your business niche, as well.
  • LinkedIn – With more than 500 million users, LinkedIn has a great potential for all sorts of business collaboration. No matter if you’re looking for business associates, clients or new connections, this social network opens numerous opportunities for building valuable relationships and affordable SMB-promotion.

Social media don’t cost a cent if they’re used in a clever and creative way. The more you follow, share, and interact with other businesses, the more support you can expect from them.

Customer-attracting sales incentives

The opportunity to spread the word about your business via social media for free is definitely one of the greatest marketing achievements in this day and age.

Nevertheless, this won’t be enough to attract new customers to a recently founded brand. This is why you should pair these tactics with some customer-attracting sales incentives.

For that matter, you may consider offering some special deals, such as discounts or giveaways for every customer who refers their friends to your business.

Next, introduce some time limits when it comes to your special offers. You can offer these deals to all sorts of customers, not only the registered ones. For example, the pre-Christmas shopping season is a perfect period for this hack. This form of marketing creates a sense of urgency and will nudge your customers to make their purchase at once.

Finding the right wording for your content

If you’ve ever read a single paragraph about online marketing, you know that keywords are extremely important for every business effort.

Using the right keywords for your business can help your small business gain in popularity without spending too much money. In an ideal scenario, you won’t spend anything. In order to achieve that goal, you need to come up with the keywords that will make your venture stand out from the crowd. This comprehensive guide on keyword research will help you find the right wording for your content.

Apart from that, do your best to always express yourself in a simple, but a catchy way. You should apply this tactic to every piece of content you publish on your website and other online places.

If you manage to integrate your keyword-based SEO features and proper content marketing, you’ll improve your online visibility and your sales potential.

All this can be done in a frugal way if you follow our tips and do your homework on keywords.

Making email marketing work for your business

Email is still a powerful marketing tool, but it’s important not to be too aggressive when it comes to email promotion.

In line with that, you should leave out the commercial part of your email campaign from the first few emails you send to your potential customers. Of course, sales should be the end goal of every such correspondence. Still, there need to be some steps between the moment you generate a lead and the part where they make their first purchase from you.

What you should do first is define the goal and structure of your business email. It’s extremely important not to mislead your customers, so make sure that your email subjects always match the message you’re sending within its body.

When a new visitor registers to your website, the first email they get from you should contain the best piece of content you’ve published. That way, you’ll give them something valuable for free. This move will intrigue them to keep following your website and your work.

As you launch a referral program or a special holiday deal, send them an offer that will incentivize them to make a purchase on your website.

Also, every time you introduce a new service or product, send your customers a newsletter that will tell them how these innovations can make their lives easier.

To cut a long story short, an email campaign is a wonderful chance to promote your business for free. Still, avoid being pushy or aggressive when it comes to sales. If you play your moves wisely and keep sending your registered visitors relevant, original material, some of them will eventually become your customers.

Reuse your old business materials

Things happen very fast on the Web. That’s why a fresh piece of content becomes old news in a matter of hours. No matter if it’s a blog article, a social media post or an email newsletter, Internet users will soon forget what they’ve read about your business.

Since every original bit of information, you share with your leads and customers is your resource, it’s important to reuse those materials from time to time.

One of the most efficient ways to do that is to update some outdated information and republish them in a new form.

Let’s say that you’ve published a video tutorial on your blog two months ago and now it’s an older post that blog visitors aren’t too likely to see. What you can do is turn the data presented in that video into an infographic.

It would be ideal if that infographic contains some relevant updated data about your business, as well as some numbers related to your niche. That way, you’d point out your achievements in a relevant context and promote your latest business success in a pretty frugal way.

Similarly, you can collect your blog posts into an e-book every now and then and send it to your customers for free or offer it on your website for free download. It will cost you only a little time to put these texts together. Other than that, you won’t have any additional expenses, since you’ll be using the material you already have.

These strategies will promote your small business in a customer-friendly, yet assertive way.


You don’t have to waste thousands of dollars to spread the word about your business, especially in the era of the Internet. Even though you don’t have to pay for numerous business-promoting options, you do need to use them in an efficient way. It’s important to invest an optimal amount of time and energy in your marketing. Otherwise, you’ll get carried away and lost focus. By following the marketing ideas analyzed in this article, you should manage to make your business more popular with little or no investment.

Mark Thomasson
Mark is a biz-dev hero at Invoicebus - a simple invoicing service that gets your invoices paid faster. He passionately blogs on topics that help small biz owners succeed in their business. He is also a lifelong learner who practices mindfulness and enjoys long walks in nature more than anything else.
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