How to Start Business Blogging with Relevant and Original Content

Every small business has their own unique story. Although each of them is obliged to follow some common rules of the trade, they also need to come up with some new value. This unique feature will make them stand out from the crowd and become a successful enterprise. Putting these elements together in different blog posts is a great way to explain to other business owners what helped you succeed.

So, here’s how you can generate new blogging ideas in a relaxed and productive way.

Conduct extensive online (re)search

If you’ve been trying to generate an interesting idea for the next post for days and nothing has happened, it’s time to change your approach. Instead of waiting for things to just pop up from your brain, provide some external stimuli to your mind.

The easiest way to do that is to conduct an extensive online search. For instance, if you’re interested in augmented reality, you can use various tools such as Buzzsumo to see which topics perform best. When you get the results of the research, you can adjust accordingly and choose proven-to-work topics in AI.

Collect your customers’ inquiries

Your business blog needs to contain the articles that will convert your occasional visitors into regular readers and ultimately customers. In order to achieve this goal, it’s crucial to closely monitor and speak to these people.

Every time you receive an email from a reader who is asking for your support, note down the problem they had. Creating a separate document for that purpose is a smart thing to do. Also, if you keep it on the cloud, your customer support team and other staff members who come across the customers’ questions will be able to write and save the issues into that document.

The next step is to go through those problems and use them to brainstorm the next topics for your blog from there.

By answering those questions, you’ll improve your existing customers’ experience with your business. What’s more, random visitors will also find new solutions for their issues, as well. Also, you’ll create relevant content that attracts new customers to your business.

Ask your customers for content contributions

If you produce relevant business content on your blog, your customers will start leaving comments. On one hand, that’s already a great personal contribution that they make to your blog. On the other, think about inviting some of those readers to become regular contributors on your blog.

For instance, you can offer them to write one post per month and share their own experiences and ideas with your readers. Their posts should be published under their own names, so as to offer them something in return for their effort. It will be a win-win situation – you’ll get interesting blog posts, while the guest authors will be given a chance to spread the word about their business.

Additionally, introduce a practical system for readers’ comments on your business blog. Publishing only relevant comments that will contribute to the quality of your blog content will keep your readers loyal the blog.

Provide a special value for your readers

A recent research showed that 43% of readers just skim through blogs. When you come across a text that grasps your attention, you’ll try to spot the information that you need. That’s why you should always try to provide a special value for your readers.

First and foremost, you can do that by adding links to surveys, researches and studies originating from relevant sources. A blog post containing such supportive content will look way more trustworthy.

Moreover, include educational videos in the articles on your blog. If possible, it would be great to make your own videos and show your audience the practical solutions you use in work. If not, posting videos made by renowned experts and entrepreneurs will do, as well.

Apart from that, resourceful infographics are a smart way to provide useful information to your readers and draw their attention to your blog. Internet users don’t have too much time at their disposal and they want their information to be served in a concise and informative way.

On the one hand, you can make your own infographics that will help you present your business results to your business partners and customers. On the other, sharing infographics from other websites can also play a great role in informing your readers about the current affairs in your niche.

Stay focused and committed

It’s useful for an entrepreneur that runs a successful blog to remember the days when they didn’t have a single reader and customer. Thinking about that period will remind you how much time and energy you’ve invested in launching and developing your blog. This is important because it will make you always stay focused and committed to your blog the way you were at its beginnings.

In line with that, publish new blog posts at regular intervals. For instance, if your readers know that you always publish those pieces on Tuesday and Saturday, stick to that schedule. What’s more, it’s clever not to change the time at which you post the blog articles.

As opposed to that, you shouldn’t overdo with the number of blog posts, as well. In a nutshell, you should keep the pace that brought the largest number of visitors to your blog.


Modern businesses can boost their online visibility and trustworthiness through a well-written blog with an abundance of relevant content. To get there, surf the Web to analyze the current affairs in your niche and note down the most frequent issues. Also, take your customers’ questions into consideration and add them to a special document. All these elements can be of great help when you’re defining the content of your business blog. Adding your own, personal experiences and business stories, packed in visually appealing posts will also improve the power of your blog, making it one of the generators of your business success.

Mark Thomasson
Mark is a biz-dev hero at Invoicebus - a simple invoicing service that gets your invoices paid faster. He passionately blogs on topics that help small biz owners succeed in their business. He is also a lifelong learner who practices mindfulness and enjoys long walks in nature more than anything else.
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