7 Important Skills That No-One Can Show You When Having A Startup

Before starting an entrepreneurship journey, many people attend business school to acquire some critical skills. The schools not only teach you strategic thinking, but you also get to develop a broader view among the many lessons. You also get to learn relevant academic theories and know-how to apply them in solving real-life problems. But is this enough to make you a successful entrepreneur? Well, it is not usually the case. Regardless of how great your professor is, there are some lessons that the business school won’t teach you.

Starting a business and growing is quite challenging. Nearly 90% of startups fail due to various reasons. There are lots of things that you need to learn by yourself through practice as you run the business. Mastering these essential lessons and accepting the entrepreneur mindset will make your task much more comfortable.

1. How to Be a Better Leader

Excellent leadership skills are essential for the success of your business. Owning and being able to display the right traits will help you to attract clients and manage your employees. Understanding the importance of leadership skills as a business owner helps you to inspire your employees to achieve your objectives. Realizing the critical role that leadership plays in business, most business schools are incorporating leadership lessons in their programs.

However, learning leadership skills in school is way different from applying the powers at work. It is for this reason that out of the 100 top-performing CEOs, only about 32 have an MBA degree. MBA programs equip you with how the business works but having an MBA doesn’t mean that you’ll make a great leader. Leadership is about being reliable, responsive, charismatic, and being able to inspire your team. What’s more, you can only develop these qualities in the course of running your business.

2. How to Build Useful Networks

In business, who you know matters even more than what you know. For your business to succeed, you need to build it on good relationships. It means that you should master the soft skills that will able you to bond better and make new useful networks. Beneficial relationships will enable you to get invitations to the right places where you’ll meet the right people to help you grow your business.

While schools might be covering this lesson, it is not entirely practical. Besides, most schools don’t teach how to grow and cultivate networks. The good thing is that everyone has a system. One only needs to know the skills of networking with influential people who matter to your business and learn how to make the most of them.

3. How to Be Creative

Businesses today operate in a very competitive environment, which makes creativity crucial. Creativity helps to fuel game-changing ideas, influences an employee’s way of thinking and enables businesses to tap into new opportunities. Entrepreneurs need to be creative and develop new solutions that solve customer’s problems.

However, creativity can be hard to teach as a subject in business schools. The school system will just show you business parameters and how to use them. Contrary, creativity advocates breaking some of the rules through thinking outside the box. For instance, most companies enjoying enormous success had to employ a lot of creativity, be it in their marketing campaign or production process.

The level of creativity you need to be successful is nothing near the formulas taught in the schools. Inspiration usually comes from making mistakes, trying new things, and learning from past experiences.

4. How to Manage Pressure

As you start a business, what most schools don’t tell you is that you’ll have to deal with pressure sooner or later. It’s no doubt that juggling professional and personal responsibilities can be challenging for many people. At some point, dealing with the risks you have to make as a business can be a source of stress or pressure. Although you can learn ways of dealing with them in school, the skills you learn through handing real-life experiences are much more valuable.

Learning how to cope and overcome pressure and stress is a challenge that you have to go through as an entrepreneur.

5. How to Communicate Properly

As a business owner, proper communication is essential for the success of your business. Each day, you will be communicating with your vendors, employees, and clients. However, there is no established formula that you can use to win in communication. You will have to understand them and develop good communication habits by yourself. Although you may receive essential pointers in the schools, it’s not the right environment to practice and build the skills.

The ability to put a point across will make a difference in your business. It determines whether you will close a deal or miss a great opportunity. Besides, a good communication practice within the industry boosts team morale. Although some people are naturally gifted with excellent communication skills, others need to work on their skills, which may not be achievable in the classroom.

6. How to Market

Every business relies on marketing for its success. With the stiff competition in today’s world, it’s easy to go out of business if you lack effective marketing strategies. However, coming up with excellent marketing strategies is not always easy. It takes more than attending a marketing class. Why? The world is rapidly changing, and new technologies come into play each day. It means that the marketing skills you learn in class might not be quite practical at the time you are running a business. You need to learn from your competitors and keep reinventing your marketing plans to succeed.

7. How to Scale

Expanding is the number one goal of every business. This makes knowing when and how to grow quite crucial. But the challenge is that no school prepares you for this; expanding, hiring new staff, and handling the increasing responsibilities. Entrepreneurs need to come up with strategic plans on how to expand the business something not offered by books or professors in class.

For instance, you need to know how to hire the right team. The hiring process is quite challenging; from getting suitable candidates, developing an effective recruitment procedure, to employing the right people. You can only master this process through practice since there is no established formula on how to get the right candidate that suits your business. Hiring being an important part of the growth process will take experiences to learn how to do it right.


Starting and running a successful business is not an easy task. It’s a risky business full of uncertainties. Although you acquire some business management skills in class, it takes practice and experience to find out what applies to your business. For instance, no business school will teach you what to do when your best-performing employees decided to quit, how to deal with stiff competition from your rivals, or what to do when your startup is facing legal troubles.

Entrepreneurship is a marathon and not a sprint. You should be ready to face challenges and learn through experiences. The only way out through the uncertainties is having the above skills as they enable you to handle the uncertainties. The lessons are significant for the success of your startup, and you will hardly find them in a classroom setting. However, make sure you surround yourself with the best in the industry, such as link outreach services to avoid the struggles of trying everything out by yourself.


Kimberly Clark

Kimberly Clark

Kimberly Clark is a content marketing specialist in IT & SEO, who helps clients increase their revenues by improving their organic traffic and building powerful campaign through Google Adwords. She can be reached via email at kimberly@linkingaces.biz.
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