A strong brand is one of the ingredients of a recipe for success. In today’s competitive world, strong brand truly makes you shine in the crowd. It gives you added benefit which no one else has.
Brand value vastly changes people’s perception of you. It increases credibility and hence makes a long-lasting image. Creating strong company brand has changed in the recent time. Conventional means no longer work the same way as they used to before.
Continue reading and learn the 10 ways of building and spreading your successful brand.
1. Register your trademark logo and domain name
They create a strong identity for you and your business. People will always associate them with you, as they stand unique. Having your name as part of domain name creates a strong personal brand. Prior to choosing your domain name, you’ll need to research online about the keywords that suit your requirement. Using a keyword in your domain name can help you vastly in ranging your website later. So make sure you choose it wisely.
Don’t forget to protect your brand name by registering a trademark for it. That way you’ll make sure nobody takes the credit on your brand name, and try to “steal” your customers.
2. Choose your personal brand color
It very important to choose the proper color for your brand. Did you know that different colors touch different feelings in people? It’s all human psychology. First, decide the message you want to deliver to your potential customers. Whether is serious, happy, eco-friendly, helpful, make sure you choose the right color appropriate for your brand.
3. Don’t forget the tagline
We’ve all heard of Nike’s “Just Do It”. You can’t miss it, you can’t forget it. It’s beautiful, short, and motivational. Once it gets in your mind you know that’s Nike. So don’t underestimate the company tagline for your personal brand.
Your tagline should be short and present the value of your company in 3 to 5 words. Probably this will require few days of brainstorming with your team, but in the end, it will be worth. To ease this for you, see the taglines for the big brands, and follow their example.
4. Content marketing
Once you determine your expertise, work on building your reputation by showing off your strengths. Content marketing is an effective way to build personal brand and reputation. Update your blog with fresh content on a regular basis and try to reach the maximum number of people. Write original and quality content on latest trends in your area of expertise.
Respond to readers’ comments on a timely basis and encourage them to keep commenting. Helping people with what they need will surely make them come back. Thus, build a good number of loyal customer base. It will add creditability to your brand name over a period of time. You can also guest blog and promote your brand.
Spend time on social media and regularly post updates. It is very important to keep your brand alive and active through sites like Twitter, LinkedIn, and Facebook. When people regularly read about you, they will not forget your brand name.
Post video blogs (vlogs) for those readers whom you are not able to meet face-to-face. This way, you not only provide information but also make yourself a part of your strong personal brand identity.
5. Network
Networking leads to sparkling growth in branding. Connect with people in your field, influencers, friends, relatives, colleagues or anybody who, you think, can help you spread the word about you.
Attend professional meetups and network with experts. Start a conversation with people around you in social gatherings. Human interactions are a great way to create a personal brand. Meet new people, share business cards and exchange a word about your business.
Grab an opportunity to speak at professional seminars. Show your confidence in what you do. This will make people believe that you are knowledgeable and successful business person and hence could be reliable.
Reserve your brand name on social networking sites so that you protect yourself against your competition. There could be other people around who may want to take undue benefit of your brand.
6. Pay attention to your appearance
It is important that you look presentable while you speak up at events. It is not necessary that you follow conventions and follow industry standards. Sometimes your dressing or hairstyle becomes your signature style. For example, Mark Zuckerberg and Steve Jobs have always been known to carry same dressing style to the office.
Let there be something unique about you. It could be the way you talk, the way you walk, your spectacles, your business suit etc. It becomes easy to create a strong personal brand if people start talking about you.
7. Sponsor events
Sponsor award functions, college annual days, professional meetups and collaborate with government organizations. The idea is to increase your visibility without actually being present at the event.
When you sponsor an event, make sure you have prepared materials for “offline marketing” like printed banners, flyers and business cards you can give away. Preparing a presentation can also be helpful where you can put your brand logo and your tagline. Here you can also mention the benefits your clients get from using your service or product.
8. Association with other strong brands
It’s said that “You are known by the company you keep”. It perfectly holds true for your brand as well. Highlight on your website other strong brands that you have been associated with, for example, your graduate school, past employer, your current clients or bigger blog brand names.
9. Market your success
Success breeds brand and brand breeds more success. Share your past clients’ testimonials on your website. Ask them to speak how you helped them to be successful and request a reference. That way you’ll ensure social proof for your brand and products.
10. Hire PR Manager
Once you build a strong brand name, it’s equally important to maintain it. Hire a good public relations (PR) manager who would be responsible for all press releases and your overall image in public.
Building a successful and strong personal brand is all about winning people’s long-lasting confidence. It may take substantial time and effort in the beginning, but once your brand is built, there are huge benefits to reap.
At the start probably can’t afford one but there are different tactics how to get PR, with building relationships, making connections, telling a good story, etc.
Conclusion
In today’s competitive world, strong brand truly makes you shine in the crowd. It gives you added benefit which no one else has. So first and foremost reserve your brand name, choose your brand colors, and your tagline. Let there be something unique about you.
Start your content marketing strategy from the beginning, and try to network with more leaders in your niche. Attend seminars, conferences, development camps that way you can connect with more experts in your field.
You can also sponsor events, use testimonials, and hire a PR manager to solidify your business brand. That way you’ll make sure people recognize your personal brand when they glance at your logo, colors, or your products.
Latest posts by Alex Nordeen (see all)
- Build Strong Personal Brand for Long Lasting Success - April 11, 2018
