How to Drive More Sales Using Your Personal Brand as an Executive

In this guide, we’re going to look into some of the best strategies you can employ as an executive to close more deals and contracts for your company.

Since you’re an executive, your words are going to be far more impactful compared to a regular salesman in your company who doesn’t have the same clout and authority as you do.

Let’s hop right in.

1. Podcasts: Interview (or be Interviewed by) Other Executives

Being featured on a podcast is an excellent way to demonstrate to new potential clients that your service is the solution they need to solve their problems.

For instance, during the podcast interview, you can strategically weave into the conversation how you helped one of your previous clients address their problems. (Be sure to talk about the same problems that your audience/listeners are facing).

You can share your analysis of the campaign; the situation your previous client was in prior to you stepping in, the recommendations you shared, how you implemented your action steps, and the positive outcome that your client enjoyed.

As the audience listens to your interview, they can gain crucial insights into their problems and how to solve them. As someone who successfully addressed a problem that your audience is trying to fix, they will start taking notice of you and consider your services when deciding who to tap to address their challenges. 

2. Run Online Courses

When you’re running online courses, you won’t just be saying how you helped your previous customers — you’ll also show how you did it. This makes you even more credible and worthy of engagement in your prospects’ eyes. Nothing removes doubt than you showing first hand how to get things done — that’s what online courses can do for you.

To help you manage, run, and market your online courses, you can use an all-in-one learning management platform like Kajabi. The platform has premade templates to make it easier for you to put together your courses.

sales strategies to use as an executive
 

Kajabi also has a “pipelines” feature that you can use to create and customize a sequence of automated offers for your target audience, using email, smart list segmentation, videos, and landing pages.

Using pipelines, you can engage with your students and send them targeted upsell messaging based on their various interactions with course materials. And because it’s all automated, you won’t get weighed down spending too much time nurturing leads.

sales strategies to use as an executive
 

With the help of LMS platforms like Kajabi, you can easily run your online courses and promote other types of information products to share your solutions with your potential clients.

With online courses, you’ll be able to demonstrate to your audience how you can solve their problems. When you add to that the fact that you are an executive — someone with authority — it becomes almost impossible for them not to reach out to you for help.

3. Create a Mastermind Group for Executives on Facebook

The advantages of having a well-run mastermind group are massive, especially if your group is made up of executives.

Not only does running one gives you direct access to decision-makers — shortening and simplifying your client acquisition process since you won’t have to deal with gatekeepers — but it also becomes easier for you to nurture your relationships with would-be clients.

Beyond sales, there are several other ways you can benefit from having a mastermind group. Here are some of them:

  • Gain an outsider’s perspective. Being too focused on your business can limit your ability to look at your business the way an outsider might. In a mastermind group, members can look at your business with a fresh perspective — like going over your website and branding from a different standpoint — and tell you how your brand comes across from people who aren’t from within your company.
  • Fresh ideas. Mastermind groups allow you to tap into more minds to help you come up with new services, products, and solutions for your business. 
  • Accountability. It can be challenging to accomplish your tasks if no one is holding you accountable for them. By sharing your goals with your group, you’ll have people who check up on your progress, which can give you the push you need to achieve your objectives.

If you’d like to manage your mastermind group through Facebook, just click the Create tab on your menu pane and add details such as your group type, description, location, and tags. 

sales strategies to use as an executive
 

If you’d like to create a mastermind group outside of Facebook, you can also use the Community solution on Kajabi as an alternative. That way, your audience will have a seamless experience when engaging with your courses and connecting with the community.

4. Leverage Social Selling

There is more to social selling than just posting content regularly, even if you’re an executive. You also need to actively build relationships with your potential clients through various social networks. 

By pinpointing the right moment to join relevant conversations, you can present yourself as a solution to the problem of your prospects. 

To help you uncover relevant posts on social media, you can use a social listening tool like Social Searcher. I used an advertising agency as a sample keyword, and this is what the tool came up with. 

By using the tool, you can track all public mentions on the web and in social networks. 

You can also monitor and quickly measure what people are saying about your product, company, or brand, which can help streamline your social selling efforts.  

5. Publish an Ebook

Like your online courses, publishing an ebook is another way of providing value and sharing knowledge with your potential clients. It’s a great way to help them learn about you, your company, and the solutions you offer.

And when your name, title, and face appear on the landing page for the ebook, it will have that much more cachet as a lead magnet.

You can use your online courses or case studies and transform them into downloadable materials such as an ebook. Publishing ebooks is a strategic way of giving value to your potential clients while capturing their emails at the same time to nurture your relationships. It’s also a great way to disqualify bad-fit leads since people who are not interested in your offer will most likely refrain from downloading your ebooks. 

Conclusion

Don’t fail to leverage the personal brand that you carry as a company executive.
Whether you’re with a startup or an established company, just having the title of an executive alone can have a positive impact on how your audience views you.

While there are countless other strategies you can use to close more sales using your personal brand, the five tips mentioned above should do wonders for you.

Mark Thomasson
Mark is a biz-dev hero at Invoicebus - a simple invoicing service that gets your invoices paid faster. He passionately blogs on topics that help small biz owners succeed in their business. He is also a lifelong learner who practices mindfulness and enjoys long walks in nature more than anything else.
Let's be inbox friends!

Let's be inbox friends!

Drop us your email to receive a weekly digest of our latest blog posts right in your inbox.

To confirm your subscription, please check your email.