Five Tips to Save Your Declining Rankings

Even a little decline in your rankings is enough to start giving you nightmares as you have worked really hard to achieve these results.

But don’t worry. All is not lost! If you can just find out where you went wrong and diagnose it, you can take remedial actions to right the wrong and make sure that you don’t make the same mistake again. Another way to go is to hire the top SEO companies. Most of us are businessmen, bloggers, or specialists in some fields, but we don’t know anything about SEO. Hiring a good company can make sure that everything is taken care of on this front.

There are a variety of factors that result in the decline of your search engine rankings. These include an increase in competition, a change in Google’s algorithm, or anything else.

Here are five major reasons why your rankings drop and how to avoid them:

1. Your Site Has Been Hacked

One of the major reasons why your site’s ranking suddenly and precipitously drop is that someone has hacked your website. When your rankings drop without any logical reason, this is one of the first things that you need to check. All you have to do is to open Google Search Console, go to the Security and Manual Action tab and click on Security Issues.

If you see “No issue detected”, then you are in the clear and the rankings have dropped due to some other reason. If your site does display an issue on this report, then it has definitely been infected with malware or hacked by someone. There are various messages that might be displayed in this report. Based on those messages, you can find out what is the issue and how you can deal with it.

How to avoid it

There is no way to make sure that every hacker and malicious software stays away, but there are certain things you can do to avoid it as much as possible. First of all, you need to keep your software up-to-date. Check all your passwords and change any weak passwords that you see. Also, change your passwords on a regular basis. Avoid file uploads from users.

2. Mistakenly Tagging Your Page(s) as No-index

Sometimes it happens to the best of us that we, by mistake, leave a no-index tag on the pages of our websites. It usually happens when we move our pages from the development environment, also called the staging environment to the publishing environment. It also happens when you use a WordPress plugin for your website’s search engine optimization.

How to avoid it

Make sure to double-check all the information about your pages before you upload them. You have spent hours, maybe even days, coming up with the content, the visuals, and everything else. Don’t let a few minutes’ haste turn the tables on your rankings. You can also look at the code of the page. Once the code opens, just do a search for the word no-index. If you find it, remove it. If you are using an SEO tool or plugin, just switch back the settings.

3. Site Migration, Refresh or Redesign Without Redirects

It happens if you have recently redesigned your website or migrated your site from one domain to another. It can also happen if you have refreshed some of the pages on your website. If there were any changes that were left without completion, you might have trouble with your rankings.

Changing your page’s URL is a definite no-no. When you do that, Google thinks that those are brand new pages. Any backlinks that you had to the page and any authority that the page had earned is completely cleaned. So it is advised never to change your page’s URLs.

How to avoid it

Like we said earlier, never change your page’s URL. If you really have to, and you see no other options, then you can avoid these troubles and keep your hard work intact by 301 redirecting your old pages to the new URLs. Go to your old pages and check to see if you are redirected to the new pages. If they don’t, then you have diagnosed your problem and you know how to avoid them. If they redirect just fine, then that is not causing your ranking to drop. You can also make sure that you don’t implement incorrect redirects.

4. The Content on Your Page Changed

People change content for various reasons. Maybe you wanted to update the information that was on your pages, or the case may be that you wanted to optimize the keywords and change them for higher-volume keywords. This could mean that the ranking drop is not a bad thing. If you did change the content to optimize for higher-volume keywords, you will see your rankings increase in a few weeks. Your ranking will drop for a few specific keywords, but you will gain an overall ranking boost.

How to avoid it

One of the things that you can do is to use a tool to monitor your ranking changes. If you haven’t been using a tool, it is time you started. There are various tools out there that tell you the changes that occur to your keywords over time. By monitoring your changes, you can easily see if the change in content had an overall positive effect on your rankings or not.

Another thing that you should do is to make sure that the content you are changing should be well optimized. If that is not the case, then your rankings that dropped might not come back up. Maybe the new content of your page doesn’t follow the best SEO practices and is missing a meta description or a title. It will not satisfy the parameters of the searcher’s intent. If that is the case, you can always revert back to your old content and your ranking will go back to the way they were. But it is advised to make sure that your content is perfect according to SEO standards before you change it.

5. You Lost Some of Your Backlinks

The backlinks to your website or your webpage are the most important things that work for your rankings. In fact, links are among the top three factors that affect any site’s ranking. So, if you have lost some of your backlinks, then your website’s ranking will definitely see a deep dive. This is especially in the case of high-authority backlinks.

How to avoid it

You need to stay up-to-date with your backlinks and any updates that happen. You can use a host of tools for this purpose. These tools will let you know the health of your backlinks and send you notifications if you lose any of those backlinks. This way you can reach out to those blogs, or any other websites and find out the reasons behind it. If the site has done it by mistake, you can ask them to edit it back.

Conclusion

Ever heard the phrase “Prevention is better than cure”? Well, that sums up your action plan against a low ranking. Even though you can diagnose your dropped rankings and find out what is the reason. You can immediately put some strategies into motion that will get your ranking back. But the best way to fight a decreased ranking is to make sure it doesn’t happen in the first place.

Familiarize yourself with white hat SEO practices. If you are too busy taking care of business, then you should partner with a good SEO company that can take care of this task for you.

Mathew Jade

Mathew Jade

Mathew Jade is a business, finance and technology blogger who spends his entire day writing quality blogs. He is a passionate reader and loves to share quality content prevalent on the web. For more updates follow him on Twitter
Mathew Jade

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