Every marketer lives to grow it. The online stores dream of converting it. Every website owner lives for it. A Website Traffic! Is important for the entire Internet world.
In simple term – A website with high traffic is like having an additional team member. It works all day and night, answers all your visitor queries, brings in business and gives so much to the business while taking very little.
Of course, techniques like SEO, social media marketing, PPC, email marketing, affiliate marketing and so on helps drive traffic to your website.
You can even bet on several paid campaigns to bring traffic to your business. But, bringing in traffic through paid means little more in-depth study about PPC. Organic traffic has a bigger chance of converting than paid traffic.
Why? If someone finds your website by searching for an exact phrase (if you are lucky, a long-tail keyword), clicks on your website link, reads the content hosted on it and decides to dwell around for some time, then you have won half the battle.
Their intent is so strong that it takes only a well-positioned CTA or lead funnel to turn them into a customer (or a qualified lead generator).
So, the million dollar question – how to improve website traffic?
Here are some handy tips to spike that web traffic graph on your analytics tool.
Do Thorough On-page Optimization
On-page optimization keeps your website on the search engine’s radar. Its primary tasks consist of updating the meta title and descriptions, for each web page. Update web page content and insert optimized keywords, tweaking the HTML code for SEO-friendliness and so on.
In fact, you will also have to do tasks like updating Alt tag for images to ensure that they are also crawled, indexed and ranked for relevant keywords. Other tasks to make your website SEO friendly like configuring an SSL certificate, updating the Robots.txt, prepping the sitemap, etc. would also have to be taken care of.
On-Page optimization is an ongoing process that improves your site search engine visibility and offers better readability to your visitor. If you want to get a complete breakdown of SEO on-page optimization, here is an entire walkthrough article from Search Engine Journal.
Grow Website Traffic by Getting Listed
Whether online business directories, review websites, or local listings – there are plenty of online sites where you can enlist your website. Depending on the product or service that your website is offering, you can handpick B2B or B2C listing and review websites.
For instance, if you are offering a software product for businesses, then you have to go to a review website where B2B offerings are reviewed. If your website is for a B2B business like a restaurant, then you need a local review website like Yelp. HubSpot has put together a handy list of review websites where you can post as well as read reviews.
Use Separate Landing Pages
The traffic to your website comes from different pages than a single page. That is why it is necessary to have separate landing pages. For instance, if you are running an email campaign to maximize downloads for a white paper, it is ideal to have a separate landing page where customers can gain information about the resource, its background.
It should be followed up by the form where they can fill up their name, contact or email address to download the resource, like a white paper. These separate landing pages can again be optimized for SEO-friendliness with on-page and off-page optimization, thus contributing to your larger motive of improving website traffic.
Bank on Long-tail Keywords
Long-tail keywords are keywords that have three or four phrases that are very specific to the product or service that your website is offering. Since they are long, they will be used only by specific customers who are specific about what they want to find.
Long-tail keywords are awesome because they:
- Have low competition;
- Are specific to the user search query;
- Have a high conversion rate;
- You are focused on a very few, high potential keywords.
Using long-tail keywords will help you reach the right kind of audience who would be interested in visiting your website and making use of your offerings.
Answer Questions on Quora
Quora is a world-favorite Q&A platform for many reasons. First of all, the answers are written by people with genuine intent. Most of the content (answers!) are great and have in-depth knowledge sharing. Even celebrities and astronauts take to Quora to address questions posted by ordinary users.
In other words, it creates a level field on the Internet where you can spread information about your domain. Be careful not to be salesy. You can insert a link or two in your answers to drive traffic to your website. If your answer gets popular, it is a surefire way to bring in traffic. Of course, the links you use must be relevant to the answer.
Contribute to Guest-blogging Websites
Guest blogging is like making a public speech on the Internet. Contributing to the right guest-blogging website with a high domain authority, Alexa ranking, and traffic is a great way to win the Internet’s attention and the torrential website traffic that follows.
But, you need to be cautious where you are going to publish. Not every guest-blogging website is a treasure trove. And, not every publisher would be prepared to publish you, especially if you want to backlinks from them. The policy of giving and take works here. You need to churn out some high-quality content relating to your domain expertise, earn the trust and then publish content that will put your website in the spotlight.
Conclusion
Well, the topic of “how to improve website traffic” is a never-ending one. There are endless ways to improve website traffic – good, bad and the worst ways. You can win some short-gains through blackhat techniques, but they will backfire very soon.
Improving a website’s traffic is a long-term process. Like growing a tree, it takes time and patience. These tips mentioned above should help you build traffic the right way and at the right volume.
Good luck with growing your website traffic!
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