Why Outdoor Signs Still Works For Your Business

The correct signage can create an advantageous and rewarding first impression to potential consumers while serving as a kind of silent sales representative for your business as well.

Furthermore, signages can make it much easier for your consumers to do business with your company. As business owners, you need to consider or think about how you plan to make use of your business signage. An attractive, creative sign can aid your business to stand out from the competition.

Signages are not only helpful and beneficial tools, but they can become an inanimate and visual salesperson for your company. There are plenty of rewards and perks in using signages and why it still works to promote businesses today. For a little help, here is why business signages still work.

Why Outdoor Signs Still Work

With such an extensive spectrum or range of consumable digital media for businesses to utilize, outdoor signs do not directly emerge as the first option. Email campaigns and digital advertisements offer or provide much better targeting. And TV advertisements or promotions are more dynamic. So, what do outdoor signages have that makes them noteworthy?

People spend a lot of time, for the most part, in front of screens, now more than ever, that real-life ads have more influence than they used to. People who browse online are experts at neglecting pop-up banners and ads. However, when they see a street sign, outdoor signage, a billboard, or other striking objects, they take the time to look.

For brick and mortar businesses, that moment undoubtedly makes all the difference between interest and irrelevance. As a matter of fact, according to Nielsen, outdoor signages are most probably the most useful non-digital medium for initiating online activities.

For example, Cracker Barrel tells people to grab dinner, so they do. On the other hand, other businesses use an outdoor advertisement to motivate online users, which creates engagement, loyalty, and purchases.

The road from outdoor advertisements to boosted revenue is quite easy. However, success relies entirely on how you do it. Businesses not only to grow and promote their presence outside but to make memorable and catchy experiences that make the most of their advertising budgets. You can contact any signage maker now such as Shieldco metal outdoor signs.

Tips on How To Create Effective Outdoor Signs

These tips will explain how you can create effective outdoor signage for your business.

  • Take Ideas From Other Industries and Brands

Outdoor advertisements undoubtedly work for other industries and brands. So, if they can do something like outdoor advertising right, you can borrow that concept and utilize it for a quick shortcut or alternative route to successful advertising.

The former expansion manager of Instacart wrote in Adweek about his worries and resentment with the decreasing effectiveness of online advertisements. To solve or fix the problem, he took insights from subway poster and billboards. Although he had a hard time measuring the effectiveness and efficiency of his new endeavor, the increasing number of subscribers intercede for itself.

Reuse any borrowed content to show and display your brand positioning. Keep the voice and values consistent while adding a new style to optimize the influence of outdoor advertising.

  • Create Interacting, Eye-Catching Visuals and Messaging

Outdoor ads prevail and be in existence in a responding environment. Do not just create boring and dull posters, and look forward to customers to come to your store. Check and scrutinize local municipal policies, and then ponder creative ways to oust visual expectations and make the viewers engaged with the advertisements.

Consider how brands become popular on the Las Vegas Strip or Times Square. Interactive signages come to life or works for the viewers, using cameras and hashtags to react to their live audiences. Tourists take pictures with advertisements because the signages are, for the most part, a crowd-pleaser all their own.

  • Take Advantage Of Travel Time

Whether on a morning commute or a cross-country road trip, a lot of people spend more time on the go. According to the Outdoor Advertising Association of America, most customers spend seventy percent of their waking hours away from their homes. Outdoor signs, subway ads, billboards contend for the attention of the travelers and commuters everywhere they go.

In an Investor’s Business Daily report, Netflix and Amazon, the most significant digital brands, spend more on offline advertising. If these brands get that much value from outdoor advertising, small-scale businesses can do the same as well. So, consider travel behaviors and commute of your target market, and then make the best use of your outdoor ads to meet them on their needs.

  • Add New Tracking With Retro Vibes

Outdoor advertisements usually give that retro appeal. However, that does not make them old-fashioned or out of date. Opt to digitize your outdoor advertisements with interactive elements, compelling copy, and location-fixed content to blend modern style into a classic marketing strategy.

A great example of this infusion is Canva. They compiled or gathered a list of creative outdoor advertisements that made people pause and think. Another excellent example is Coca-Cola. They used retro flair when it merged a sample dispenser and a billboard.

  • Location

For you to create effective outdoor signages, you must consider the location. As such, place your signage as close to the busy highways as possible and as city policies allow. Ensure that it stands out from the things that surround especially when it comes to the color, size, and shape.

Furthermore, make sure that it is free of anything that can block or obstruct it and is placed at a correct height for the kinds of traffic passing by. To know the best or right location for your signage, consider driving past it from all sorts of directions.

  • Keep it Short

Generally, an average person can read about 250 words per minute or 4 words per second. With that said, it is important to keep your sign short and concise. Think carefully of what you want the message you want to convey and be sure to make it in a few words.

Ideally, keep your copy down to 3 to 5 words per headline with the associated information below if needed. Furthermore, avoid using abbreviations unless they are essential to your message or virtually universal.

  • Takeaway

One of the reasons why outdoor signages still work today is because people can see it, even if they do not expect to see these ads at a particular place. Storefront signs, ads on gas stations, ads on subway stations, for any brands, the options are endless.


Business owners who keep an open eye out for their competitors can find an ingenious and new way to make outdated ads into modern profit. So, if you are doing business for a long time or new to it, it’s worth to consider outdoor signages.

Be sure to use attractive, creative signs because they can aid your business to stand out from other brands. Also, it will be the base or foundation for creating your brand identity. All in all, outdoor signages can help in mapping future sales.

Mark Thomasson
Mark is a biz-dev hero at Invoicebus - a simple invoicing service that gets your invoices paid faster. He passionately blogs on topics that help small biz owners succeed in their business. He is also a lifelong learner who practices mindfulness and enjoys long walks in nature more than anything else.
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