The online business industry has never seen such a demand for payment systems like during the recent years. Every business owner who dealt offline take their business online in search of new customers. In the same time, newcomers are flocking the market trying to launch their online business.
eCommerce is not for everyone, yet the number of new commercial projects is rising, and new online stores are popping up like every day. While it’s important to work on your product marketing, it’s also crucial to ensure the consistency of your product. Only stores with the most intuitive interface will survive. People don’t like complications when they buy something.
Another strong customer demand is privacy. We all see how many problems caused the new GDPR guidelines for all the websites operating in EU. People started to care about their privacy more, and they want to know how a company deals with their sensitive data.
Why your business needs an in-house payment system
When you start a brand and launch your own eCommerce project, you’re building a track record of success. To deliver more sales and make your customers trust your brand, you need to prove that you care about their privacy.
The best way to avoid problems with third-party payment platforms is to develop your own in-house payment system and demonstrate that it is safe and transparent.
When people discover that their data is stored somewhere on a third-party server, they feel threatened.
Creating your own payment system is not easy, but it’s an investment in the safety of your customers and their loyalty. For example, you can implement new technologies and encryption methods like Telegram and other industry leaders. What are the options?
New technology to look up to
Blockchain currently dominates the field of transparent payments and data protection.
Blockchain ledger stores the whole transaction history and ensures that no third-party will be able to edit it. Once the transaction is finished, the details are permanently stored in the ledger.
More and more websites use blockchain for their payment systems to ensure the data protection and look more credible in the eyes of their prospective clients. But make no mistake, having your own payment system is not just about development.
What are the requirements?
To launch your own payment system, you’ll have to comply with some requirements.
First of all, your website will have to obtain the SSL certificate. The Secure Socket Layer technology is used by millions of websites and serve as a filtering shield. This is the first step towards the safety of the transactions you perform on your website. Then you’ll have to register your website with a digital authentication service.
Once you’ve obtained all the certificates, you’ll have to partner with the banks and open merchant account. Bank will provide you with the API to streamline the payments from users and validate them through the bank system.
Successful examples on the market
Many websites choose to implement their own payment system to become independent from the third-party providers. Let’s have a look at successful examples!
The most obvious example is Amazon. They not only implemented their own payment system, but they’ve also launched a separate business out of it. Amazon pay offers you to use their services on your website and trust them your check-out process. This is a great example of how a small website module can become a new big project offering something truly valuable to other eCommerce projects.
Real Estate industry is well-known for its traditional approach to every step of long-term renting. However, guys from Rentberry decided that they not only want to revolutionize the renting but also want to streamline payments. They utilized blockchain in their project and offer their customers secure transparent payments.
Just like Amazon, they use their own in-house payment system. First, they developed one for themselves and then started to offer it as a separate service.
It is a great example of the in-house payment system that eventually became an additional source of income. The main idea here is to develop something new and truly secure.
Pros of having your own payment system
Of course, those who do not want to deal with the long-term development process can choose third-party alternatives. Your best options are:
- Stripe
- 2CheckOut
- PayPal
However, when we talk about having your own in-house payment system, it’s important to understand all the benefits.
- You’re independent
- You can establish your own fees for the transactions
- The sensitive data of your users are not going anywhere from your servers
- You can implement new technologies like blockchain for the transparency of transactions and make the crypto-payments available
Conclusion
Specific payment solution depends on the size of your business. Some small stores do not really need a whole new ecosystem. In this case, Stripe or PayPal along with a good invoicing system will suffice.
On the other hand, big brands and companies should care about being independent and have their own payment-handling system.
If you develop your own in-house payment system, you can play around with the functionalities, tweak something and create a unique billing experience for your team. They will be able to handle the orders faster and resolve the billing issues without the involvement of the Stripe or PayPal’s support.
So, when we talk about being independent, we literally mean it. You’ll never have to rely on the API of some other company, struggle with bugs in their code or explain their customer service department that you’re losing sales because they’re too slow in resolving the issues on their end.
Create your own payment system and streamline the payments on your website yourself.
Shirley Lowe
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