Brainstorming Our Product Name
Choosing the right name for our product was one of the top priorities from the very beginning. A lot of ideas passed through our minds, whereas all of them had one thing in common: the keyword "invoice".
We wanted a catchy and easy pronounceable name, so we started thinking of different names involving the word "invoice" or similar. Some of them seemed very interesting, but we stumbled upon a barrier of domain name availability.
Every .com domain that was on our candidate list was already taken, so we had to reconsider our naming strategy. One of the solutions was to choose the name and then put a prefix or a suffix on it. However, that’s like copying someone else and not having the original idea. Also, we didn’t want our domain name to contain dashes, thus would break the typing flow of the web address. For marketing purposes we stayed determined to choose .com, and not another TLD as .net, .co, .biz, etc, so we picked up the domain register (GoDaddy) and started our search for domain name.
We combined “invoice” with different words like: office terms, financial terms, even with animals. After spending a couple of hours we came up to the idea of combining it with transportation means, like cars, trains, jets and boats. One aspect of our web application is to deliver invoices/invoicing so we sensed we are on the right track. It took us several iterations, until we came across Invoicebus. We liked it instantly, and bought the domain name invoicebus.com.
After choosing Invoicebus for our product name all other ideas came spontaneously. The name for our blog Invoicebus Garage has two meanings: first, bus is transportation vehicle and need a garage in which will be preserved and repaired; and second, most of the enthusiastic and creative developers & designers gather in garages and start their own companies.
The story and the design about our early marketing site (as we call it) will be told in future posts, so stayed tuned and don’t forget to subscribe for news.