6 Ways to Get Google Crawl and Index Your Website

In this blog, we are mentioning some methods by which you can get your website crawled and indexed by Google to rank higher on its search engine. This helps in driving more traffic to your website and gaining more eyeballs for your brand.

However, before that let us define some key terms:

  • Indexing: Indexing is the process of adding the links of web pages in Google’s database so that it can display them as search results.
  • Crawling: Crawling is just a robotic way of surfing the web. Search Engines visit several web pages and extract information present on them. Search Engine uses this information during indexing and ranking.
  • Web Spider: Web spider is the program which crawls different web pages and extracts relevant information from them.
  • Ranking: Ranking is the process of deciding on which page and in what position Google must show your website’s link for specific keywords.

How do Google Crawling and Indexing work?

When you type a search query, Google uses the process of crawling to discover new or relevant web pages for the users. During crawling, the web spider visits billions of pages and gathers information from those links which match the keywords of the search query.

From each shortlisted webpage, Google checks complete information like text, images, and videos. After that, they rank the pages according to different parameters like the quality of the content, frequency of keywords, uniqueness of content, page loading time, the freshness of the content, and many more.

Google scans the web pages for hundreds of undisclosed parameters. Few of them are location-based. That means if you are doing a Google search in India, then the results might be different than the results shown for searching the same keywords in Australia.

So, you have to design your website in such a way that Google always assigns a higher rank to your page for the relevant keywords based on your location.

You can use the site: feature to find out the number of indexed webpages on your website. If you type “site: URL of your website”, then the number present in google search shows the number of indexed pages from your website.

For example, in the above snapshot, there are 609 (marked with a red circle) indexed web pages from the Invoicebus’s website.

What is Search Engine Optimization (SEO)

Search Engine Optimization(SEO) is a set of techniques that helps you rank better on search engines. It is an organic/non-paid method of ranking your website high on search engines like Google.

All the SEO techniques can be broadly classified into two categories

  1. On-Site: it refers to optimizing variables on the website. It includes content as well as the HTML source code of the page. (Title Tag, Meta Tag)
  2. Off-Site: It refers to optimizing variables outside of the website. This includes social sharing, link building, promoting your website on search engines (Adwords)

Statistics related to Organic Search Traffic

The following stats reveal the importance of SEO for organic search in gaining high traffic. These stats are

  • 93% of all the traffic generated on some website is due to search engines (combined paid and organic)
  • Video content is likely to bring almost 55% more traffic than text content.
  • Traffic driven by Organic search is about66% times better than paid searches
  • 97% of the search results on Page 1 of Google contain at least one image
  • The topmost links in the search results get around 5% of the total traffic generated by Organic search.

Simple Ways to get your website fully Crawled and Indexed by Google

You don’t need to be a Computer Science geek to get your website rank high on Google. There are some simple yet effective techniques that can help you get your website indexed quickly and effectively. Several web development platforms like H5P provide in-built features for better crawling and indexing.

The following are some of the popular methods for SEO.

1. Use Fetch as Google

It is probably the easiest method that directly interacts with Google to get your website indexed. Fetch as Google is a tool available in Google Search Console. In this feature, you have to enter your website’s URL, and Google will automatically crawl and index your page. The following list contains the detailed procedure to use this wonderful feature of Google.

  • Log in to Google Search Console
  • Visit the “Craw and Fetch” section.
  • Paste the URL which you want to index into to the given search bar.
  • Click on the “Fetch” button near the search box.
  • Once Google finds the mentioned URL, click on the submit button.

It may take up to 2-3 hours by Google to get your page indexed. You can do it for every webpage of your website, but that may take a lot of time. Another method is to paste your home page URL, and then Google itself indexes the other webpages if they are reachable from the Homepage’s URL.

2. Share your Website’s URL on Higher Traffic Websites

It is another simple method in which you can share your website’s URL on any other site which is guaranteed to have high traffic. There is a strategic idea behind doing so. Google very frequently crawls high traffic websites to get new updates.

Now, the crawling algorithm of Google involves discovering all the links on the current page and then crawling each of the present links. Google then looks for the unindexed webpages from your website. These high-traffic external websites containing your website’s link are also called referring domains because they are referring to your website’s address to Google crawler.

The following graph shows the effect of referring domains on the position of your website in Google search results.

As the number of referring domains increase, it improves your website’s rank and hence drives more traffic. So, if your website’s URL is present on any popular website like Twitter, Facebook, or Youtube, then there are very high chances that Google will crawl and index your website more frequently. That’s why it is a good move to keep sharing your website’s URL on Twitter, Facebook, and other social media platforms.

If you have built your website using some popular content collaboration framework like H5P, then that will also help.

3.Include Pages on your Sitemap

As the name suggests, a sitemap is like a map of different webpages of your website. It is a guide that is prepared to help search engines to recognize the important pages of your website.

Google and several other search engines first look at the sitemap and then start crawling your webpage. Listing pages on sitemap do not guarantee indexation but not having them will decrease the chances of getting indexation done by Google.

You should prepare a sitemap of important webpages and submit it to Google Search Console. If you have developed your site using some open source cross-platform environment like WordPress or H5P, then it is extremely easy to set up your sitemap.

The format of the sitemap is very simple and is available on different platforms. You can even see your sitemap report on Google Search Console (GSC). Your sitemap report basically shows the separate list of indexed and unindexed web pages of your website.

4. Build Highly Reliable Internal Links

Google crawls through different web pages on your site using interlinks. For example, if somehow Google gets to any of the webpages of your website, it will store all the links present on that page and then visit these links to check their content one by one. So, it is vital to have a well-connected website.

The following tips will help you in building reliable internal links.

  • Maintain the link to the homepage in each of the web pages, including the homepage itself.
  • Design your website in such a way that each of the web pages is reachable from the homepage.
  • If possible, then make sure that important pages are not more than 2-3 steps away from the homepage.
  • Mention the link of important pages on as many webpages as possible.
  • Always create the links between related pages only. Don’t just mention the link for any page on any irrelevant webpage.

5. Use Content Marketing Blog & Strategies

 Using a content marketing blog is just one of the ways to get more referring links to your website. Create a blog page where you can publish interesting articles based on your area of expertise. You can use a co-promotion strategy with an affiliate in your niche.

You can have thought leaders in your niche to do a guest post. You can use the technique of round-up posts, for example, where you mention insights by relevant influencers in it. This is how self-made Millionaire and Digital Marketing Guru, Neil Patel does a round-up blog.

Such promotion will not only make your brand reach out to new audiences but also help in generating a backlink to your blog. Whenever Google crawls such a  blog, they will redirect the crawler to your website. This will improve your ranking in Google search.

6. Build High Quality and Unique Web Pages

Last but not least, don’t create too many low-quality web pages on your site. An example of a low-quality page would-be a page that has plagiarized content takes more time to load doesn’t have the right mix of text and multimedia, very weak backlinks or doesn’t contain relevant keywords specific to the page.

Google crawls those websites first which have fresh content on them. Showing good quality web pages in search results will reflect well on Google. This would, in turn, improve their efficiency and generate revenue for them.

If your website doesn’t contain unique and fresh content, then Google will tag it as a low priority, and they might never index your website. You should produce more and more content every day or every week at least. This is the reason why dynamic sites like Youtube and Facebook are highly indexed because fresh content is added on these sites every millisecond.

Conclusion

Every brick and mortar shop, to be relevant in today’s day & age, needs a well functioning website. Improving the rank of your website on Google is what will set you apart from your competitors.

Especially getting a new website on the first page of Google is difficult but not impossible. Even if your website is old and you have added new webpages to it, you can use these techniques to get your website re-crawled and re-indexed.

Kimberly Clark

Kimberly Clark

Kimberly Clark is a content marketing specialist in IT & SEO, who helps clients increase their revenues by improving their organic traffic and building powerful campaign through Google Adwords. She can be reached via email at kimberly@linkingaces.biz.
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