8 Remarketing Facts To Make You Rethink Your Entire PPC Strategy

What is a PPC strategy? The short answer is that Pay-per-click is the best way to attract more clients to your company. PPC is a marketing tool that helps you drive more traffic to your website and gives you an opportunity to place your ads on significant places for your business. The most important thing – you only get to pay when your ad gets clicked.

Reality is that people won’t buy your product immediately when they see it on your website for the first time, and that’s why it is important to remind them of your presence and to increase your website traffic.

With so many digital marketing opportunities available, it can become difficult to decide what’s right and wrong for your brand. PPC Management is just one service that can help to boost your business conversions online and remarketing, in particular.

We’re taking a closer look at why, below.

1. Conversion Rates Will Increase Over Time

When it comes to setting up a remarketing campaign, a number of people have found that the conversion rate actually increases the more times a user sees an ad. Essentially, having seen the ad a few times, the user will become more likely to convert. Remarketing provides that gentle nudge people may need to finish what they started. Also, the most important part of remarketing, which is generally overlooked by marketers, is that you can initiate brand awareness in the first phase of the deciding process.

2. Facebook Offers the Best Reach

When it comes to remarketing, Facebook is one of the few platforms that will get you the most bang for your buck. It gives you the opportunity to reach out to millions of users and target the audience that is already interested in your products or services. With a number of remarketing options and targeting capabilities, you can drill down your audience to the very person you want to advertise your remarketing campaign to.

3. It’s Incredibly Powerful

Remarketing is a very powerful tool – especially when it comes to building a new brand or enhancing the awareness of an existing one. Additionally, you can target people with ads who previously visited your website.

Display remarketing, in particular, is the perfect way to increase your brand’s awareness as it is so much you can do to make sure that users remember you. When a buyer makes his research about a particular product or service, you should have a more aggressive marketing approach. This means when prospects see your brand for the first time and enter into the deciding process, you can use remarketing with responsive ads, text ads, etc., and based on their past behaviors, you can bring them back to your website.

4. It’s Not Limited

Unlike what many marketers believe, remarketing is one of the few marketing channels that isn’t limited in display ads and social media advertising. Remarketing lists for search ads or “RLSA” actually combine the intent of a user with additional data such as where the search was made and what device it was made on. Another great thing about PPC is that you get to choose the exact site where you want your ads to be seen. This means you choose your specific target audience, so you can take your time when placing your ad.

5. Lower Cost = Higher ROI

One of the biggest misconceptions about PPC is the notion that it’s a waste of money. Wrong! There is a simple rule that all marketers should follow – start slow. Spend your money wisely, use only keywords that are profitable, measure your parameters and continue investing in ads that generate profit.

When comparing search ads to social and display ads, it’s a well-known fact that display and social ads used for remarketing are much more cost-effective. Even though search converts at a slightly higher rate, the cost savings of social and display ads provide a higher ROI.

6. Mobile is a Popular Retargeting Channel

Mobile retargeting is one of the most popular channels among businesses and, when used alongside social retargeting, this channel could deliver even better results. Facebook’s mobile performance stands out in particular, usually generating more impressions and more conversions.

7. More Brands are Reallocating Their Budgets

With all of the above in mind, it’s no surprise that an increasing number of brands are reallocating their budgets to retargeting this year. Unlike a standard advertising campaign, a remarketing campaign subtly reminds prospects of your brand helping to improve conversion rates. Also, it gives you the opportunity to stretch out to your competitor’s audience.

8. It Works!

If there’s one fact that you’re going to take away from this post, it’s that remarketing works in your business’ and your audience’s favor. Use your resources to create and manage a PPC strategy that works specifically for you. The results are really measurable and quantifiable, and you can be certain if an ad produce results for your company or not.


Many researchers say that people click more on PPC ads than any other form of digital marketing. The benefits are countless. Without a doubt, PPC is the ideal fit for many businesses that want to expand its reach. It has the power of generating fast results and increase the overall traffic to your website. Have in mind, a wise PPC strategy won’t damage your budget, on the contrary, it will produce great returns.

If the PPC strategy is on spot and well-organized, you can achieve great results. Remember, it doesn’t mean PPC is not for you if you fail the first time. Instead, you may need to take a closer look at the metrics and try to readjust your ads.

Mark Thomasson
Mark is a biz-dev hero at Invoicebus - a simple invoicing service that gets your invoices paid faster. He passionately blogs on topics that help small biz owners succeed in their business. He is also a lifelong learner who practices mindfulness and enjoys long walks in nature more than anything else.
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