As a success driven business owner, you always look for impactful ways to promote yourself to current and potential customers. However at times, in severe competition, it is hard to achieve the desired results and catch the attention of target audience.
Before creating your marketing campaign, find out your audience’s demands and buying habits, and understand their requirements. It is merely impossible to introduce new products and services in an effective way without having a good marketing strategy. So, first and most importantly, make sure that your audience will really see what you have to offer. In a world where people practically cannot live without mobiles, what’s a better way of sending your messages than using SMS?
Additionally, SMS marketing can be integrated with other marketing efforts that your organization is taking care of. In the process of engaging customers throughout their buying journey text messages can serve as an effective method for communication. Simmons National Consumer Survey has conducted a research showing that around 90% of millennials are texting on a daily basis. What is more, 50% of them were even more enthusiastic about sharing their mobile numbers if offered a certain incentive.
Because of these reasons, business text messaging has become one of the most effective ways for an effective marketing campaign. So, here we will focus on the reasons why and how you can improve your SMS messaging even further. Read below to find the 8 benefits of using SMS marketing.
1. Instant and time-saving
Today, the majority of people have inboxes with numerous unread emails, but they still always read texts they receive. In fact, more than 90% of texts are read within only a couple of minutes upon being received.
So, if you send concise and engaging text messages, chances are high that the majority of your customers will see them instantly. Moreover, designing an SMS marketing campaign takes significantly less time than any other marketing strategy. Sending a bulk text takes not more than a few seconds. So, besides succeeding in your efforts, your team will be able to save incredible amounts of time.
2. Cost saving
Business owners know that the more they invest in marketing, the more impactful it will be. However, text messaging is a bit different.
With a cost of a few cents per message, business text messaging is an affordable option and it will also grant you significant ROI. Compared to other, more traditional marketing methods, this kind of marketing is the cheapest, the fastest, and the most effective one.
3. Personal text messaging
The most important thing in every business is to establish strong relationships with your customers. An opportunity to easily connect with you will make them feel more valuable. Thus, they will not refrain from expressing their gratitude by being loyal and spreading the word about your business.
Text messages are a great and informal way to reach out to your customers. They are so much more personal than emails or other channels. The majority of your customers will even respond to your texts, saying that they appreciate you letting them know about the discounts, new products, and events.
4. Wider reach
One of the biggest challenges businesses face is whether they will manage to reach their audience. With business text messaging this is no longer an issue. Many people use their mobile phones on a daily basis and they don’t ignore their texts when they receive them.
Furthermore, in the cases of email campaigns, a lot of emails end up in the spam folder. Fortunately, there are no spam folders for texts, so you no longer need to worry about if your customers saw your message.
5. Environmentally friendly
Being eco-friendly is always a smart choice. Chances are your customers will value your business even more if they know you are taking care of our environment. Sending SMS has the smallest carbon footprint compared to other marketing methods. So if you want to express some awareness, texts are a great way to start!
6. Better conversion rates
The difference between SMS marketing and other types of marketing is that texts are short and simple, and they don’t bother people with too many images or links. As a result, according to SMS statistics, customers respond more to call-to-actions in SMS than in other marketing channels.
Text messages have high open rates as customers receiving them can respond easily and quickly to any instant call-to-action. Whenever you need to have your customers’ confirmation of the appointment or remind them of it, you can send SMS. Just include “Yes/No” button, and you will immediately know whether they will to attend or not the meeting. So, through SMS marketing, you will be able to save time for your business and why not build your brand loyalty.
7. Tracking
As soon as your customers receive your text, you will get a delivery report. Furthermore, you will be able to track who clicked on the links included in the text, and you’ll get the best out of your campaign.
Constantly monitor click-through rate of your SMS marketing campaigns to track how well your campaigns perform. No matter what is the purpose of your SMS campaign, it’s important to find out tools that work best for your business.
8. No Spam Filters
If an email marketing marketers were fighting for their place in the customer’s whitelist, with SMS marketing it’s not the case. There are no spam filters for text messages. So, marketers have to worry about the relevant information they are sending to the customer. Moreover, SMS marketing works for people who don’t use smartphones for texting. This gives businesses to improve their targeting framework and gain advantages over other businesses who don’t use SMS marketing.
Bonus: Tips for effective SMS marketing
- Be direct. With 160 characters available per message, you need to make sure you have included all the important information.
- Don’t spam. While your loyal customers probably wouldn’t mind getting texts, you need to be careful not to spam others, who still don’t know much about your business.
- Choose an appropriate texting service for business. When choosing a texting service for business, you need to make sure it is easy to use, affordable and efficient.
- Make your offers exclusive. Try to offer your customers something attractive and unique, rather than wasting your opportunities on basic offers that will go unnoticed.
Conclusion
In conclusion, these are only some of the reasons your business can benefit from powerful SMS marketing. It will be better to start with promotional events or giveaways, to generate huge numbers of new subscribers. More importantly, customers state that communication with businesses through text messaging is preferred over phone calls. So, through SMS marketing you’ll be able to keep your customers engaged especially with personalized messages for them.
If you are looking for higher profits, better conversion rates, and more satisfied customers, this is by far the best option!
