Early Marketing Site
This is the place where Invoicebus concept has been revealed for the first time, where clue has been given what Invoicebus is, who is intended to, and the reason why should be used.
The Invoicebus Manifesto has been published here, so everyone can see what our intentions are and what kind of software Invoicebus would be. It is also the place where everyone who is interested can subscribe to our free newsletter and get notification when Invoicebus launches; get info about our special offers, new features and announcements.
Beside all that, it reveals some deeper philosophy behind its curtain.
We are all waiting the Invoicebus
We came up with an idea, to make this early marketing site more interesting and natural so those who are interested can feel some kind of ongoing process. Actually there is a metaphorical story behind this, and it’s like a little puzzle of details, so every detail on the page has particular meaning.
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The final version has sustained a few modifications.
As the number of newsletter subscribers increases, proportionally increases the number of people who are waiting at the station. It’s a trivial logic that introduces some anticipation till launch date, and at the same time captures the momentum of interest for Invoicebus.
|The characters and their stance / outfit resembles the “audience” that Invoicebus is intended to. Busy and professional, confident and independent, decent and self esteemed individuals, who live their lives, love their job and know exactly what they want.
The girl on the photo from the left is Isabel, our designer. Photo was taken spontaneously during a short walk at the park, after which we got an idea to make a vector character and use it for our early marketing site. Vectorizing/tracing of the character was made manually in Adobe Illustrator CS5.
Nature, grass hills, beautiful landscape
Nothing is more intuitive and beautiful than the nature itself. We believe that people should use and feel web applications that way, the natural way, or as close as it could be. As more natural they feel, as more accepted and successful they would be, just like a real product from the nature: pure, unspoiled, simple.
Bright sky with pretty little clouds passing
The bright sky reflects harmony, brightness and goodwill about the job we do, our excitement and passion, our commitment and feelings. We always have in mind that sky is the limit of what Invoicebus could be and we strive to that “limit”.The clouds are all ups and downs that we face up during the development process; some of they are small, some of they are big, but after all it is still a shiny day, isn’t it?
Industries, jobs, busy lifestyle, our reality. Are the bus coming from the city or towards it? The answer is both. City represents economic center where everyone can succeed and realize his ideas with endless opportunities. It’s the magicial place where all your dreams can come true.
We don’t want to spoil the anticipation, so the other symbolism that hides behind this concept, will be left on your imagination ;).
This site will exist until the final marketing site take its place, which means until Invoicebus arrives.
Great analysis of the design for your “coming soon” page. Really impressed by the sheer number of details you thought of. If you put this much thinking in your invoice web-app I’m sure it’ll do great. Cheers.
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